+

Formula's CMS

A unique content management system that only lets you publish a page when you do it our way.

Formula Writing

A global writing and editing service that delivers spectacular content in impeccably structured UK English.

Formula Trained

A one to one training service turning you into a content strategy experts. Also available globally via live video mentoring.

Plugin Formula

A plug-in to your existing content management system to empower you without building a new website.

Our content formula achieved Page One without a linking strategy

After nearly ten years in R&D, there is now a formula which offers you an exciting and fun alternative to expensive and risky search engine optimisation. Our content formula is more likely to maintain a robust position on the search engines because it has been created with best practice in mind. And anyone can learn it.

Featured Case Study: Whitakers of Shipley

"I'd been burned by SEO Agencies in the past so I was sceptical at first but now I can see how much my business has grown thanks to this content writing formula they have created. I have even taken on a permanent member of staff to man the website all day... that's how busy we are."

Richard Whitaker - Owner

  • Google Page 1 Next to John Lewis
  • Massive increase in extended warranty sales
  • Large increase in high value sales
  • Customers from all over the UK

Whitakers is a modest Euronics, household electrical appliance retailer in Shipley, West Yorkshire. We were brought in to see if we could improve the website performance, which was designed to encourage you to phone for the best price (a great way to use ecommerce to support your bricks and mortar operation). Within two weeks we had Whitakers up on Google Page One next to John Lewis for the "Smeg Fab 50x" fridge freezer (a high ticket value, large appliance).

Mini Case Study: Safestyle UK

  • 25% uplift in non brand organic search traffic
  • Equivalent writing volume as a PhD thesis
  • Carefully researched and executed unique, useful content

Other Formula users

Viking FM / Bauer Media Group

We were asked to write a page for Viking FM's sponsorship of the P1 Powerboat Championships. Within two days it was Google Page One and Position Number One above the P1 Powerboat website and Channel 4.

Print Print | Sitemap Recommend this page Recommend this page
© The Line Advertising (Formula is a trading name of The Line Advertising)